Samsung’s unique OLED Technology, powered by Quantum Dot. Our advanced 4K OLED Processor takes ordinary picture and makes it extraordinary. Thanks to self-illuminating pixels, you can enjoy a naturally bright and colourful picture every time. The S95B works in tandem with the mighty AI-powered processor to deliver superb contrast and our sharp 4K picture. The finished result is a cinematic picture detail that’ll take your breath away.